gen-ai for b2b sales & marketing
AI is here to stay — and to make your Sales & Marketing more efficient, smarter, sharper, and more creative.
AI is here to stay — and it’s already rewriting the rules in B2B marketing and sales.
From GenAI for smarter research and sharper messages to Predictive AI for lead scoring, win-probability, pricing, and churn prediction — the potential is insane.
And with Agentic AI on the rise, we’re moving from “assistants” to autonomous systems that take action, not just give answers.
But here’s the thing: while some team members are already best friends with GenAI, others haven’t even dared to try.
That’s why now’s the time to get everyone on board — to turn curiosity into capability and lift those hidden treasures.
Because the real value isn’t in the tools. It’s in how your people use them.
We train Marketing & Sales teams to turn GenAI into real results —
not random prompts.
What our GenAI Training is all about
We keep it simple: less buzzword, more business.
After a short intro into what GenAI really is (and isn’t) and where it comes from, participants dive straight into practice — exploring how AI can support real marketing and sales tasks.
They’ll research customers and competitors in seconds, build sharper messages, create content variations, and design campaign ideas — all hands-on, all business-relevant.
We also show how AI actually works, what it can (and can’t) do, and how to use it safely and confidently — so people don’t just experiment, but apply it with purpose.
It’s learning by doing, not listening.
Because you don’t understand AI by hearing about it — you get it when you use it.
Content of our Training
1. Introduction to AI for Sales & Marketing
A crash course in how GenAI actually works, what it can (and can’t) do — and how to use it safely and confidently.
2. AI Tools for Sales & Marketing
An overview of the best tools out there — and which ones make a real difference for your business.
3. Different Language Models for Sales & Marketing
From ChatGPT to Claude and beyond: understanding how they differ, and how to get the best out of each.
4. Practical Case: AI for Outreach Messaging
Create stronger, more relevant messages in minutes — personalized, precise, and on brand.
5. Additional Practical Cases
- Creating market and customer insights with AI
- Generating competitor insights in record time
- Preparing negotiations with AI support
- Designing proposals and value arguments
- Strengthening Value Selling with AI-generated insights and messages
6. Outlook: What’s next — Agentic AI and beyond
A look ahead at how autonomous AI systems will soon reshape everyday marketing and sales work.
