Because growth doesn’t come to you — 
you hunt it.

Organic growth is the oxygen of any business.
But in many industrial B2B companies, the hunting spirit slowly suffocates under ERP routines, CRM checklists, internal reporting, and the daily grind of serving existing customers.

Instead of chasing new opportunities, salespeople end up babysitting the same accounts — again and again.
Cross-selling gets forgotten. New customers get ignored. And lost customers stay lost.

Double Loop Sales Hunting brings the hunt back.

Our hunting programs and tools help your teams:

• identify new opportunities with existing customers,
• win back lost customers,
• target new prospects with confidence,
• and build a structured hunting habit that supports your top-line growth.

And of course, we make sure your sales force is well prepared, well equipped, and mentally ready for the hunt — across both loops.

Because growth won’t knock on your door.
Your hunters have to go out and get it.

ERP and CRM systems have made sales more efficient — but they’ve also created an unintended side effect:

Salespeople stopped hunting.

They follow workflows. They maintain relationships. They update data. They nurture the same accounts again and again.

But beyond their comfort zone? Nothing.
New customers? Later.
Lost customers? Too hard.
Additional business? Maybe next quarter.

And that’s a real threat to your top-line growth — especially in volatile markets and tough economic cycles.

Double Loop Sales Hunting puts the hunt back into Sales.

We enable your sales force to systematically search for growth opportunities — inside current accounts, outside familiar territories, and even in places where you thought you’d never win again.

Our tailor-made hunting programs and tools make sure you don’t just chase opportunities — you actually bring home results.

We equip your sales teams with:

• Methods to identify target customers with potential,
• Tools to detect pricing and cross-selling opportunities in current accounts,
• Approaches to win back lost customers,
• Structures to prepare value-based sales pitches,
• Discipline for pipeline and opportunity management,
• Better alignment with distributors, and
• Stronger collaboration with internal functions across both loops.

This is how Double Loop Sales Hunting turns your sales force back into hunters —
and how your business gets the top-line growth it deserves.

Because growth waits to be hunted.

Finding new customers and winning back lost ones is one of the most neglected hunting grounds in industrial B2B sales. Why?

Because for years, ERP and CRM routines pushed sales teams to obsess over existing accounts — and hand anything smaller straight to distributors.

If you want real top-line growth, you must look beyond the usual suspects:

• Which lost customers could be won back?
• Which prospects haven’t you served yet — but should?
• Where are the white spots in your territory?

For these targets, access is everything. You need to find the right entrance door, build the right access strategy, and answer the critical questions fast:

• Who do we already know inside?
• What’s our hook?
• Who in our network can open the door?
• What storyline will resonate?
• How do we bring value from minute one?

And yes — that also means knowing how to use LinkedIn for hunting. And how not to use it. Because Social Selling isn’t optional anymore — it is your access strategy.

We train your sales teams to hunt professionally, including modern Social Selling and smart LinkedIn usage. Because sometimes, your first impression isn’t a meeting —
it’s your LinkedIn profile.

Because your biggest prey often hides in familiar territory.

Cross-selling, upselling, and untapped pricing potential can create massive growth —
but only if your sales force actually goes looking for it.

The problem? Too many salespeople stick to what they know, assume things they shouldn’t, and forget to explore the blind spots in their own accounts.

And guess what? That’s exactly where the prey hides.

We support your teams with practical hunting tools, like our White Spot Matrix to detect cross-selling opportunities, and Price Scatterplots to uncover hidden pricing potential that quietly erodes your margins.

None of this is rocket science — but it does require patience, persistence, hunting spirit, and the right tools.

And we make sure your hunters have all of them.

Because going in unprepared is how hunters become the hunted.

Once you’ve spotted your target, preparation decides everything.
You need the right equipment, the right ammunition, and a plan that won’t fall apart at the first objection.

And if you don’t want to win business by price, you’d better show up with strong value arguments — because selling by price is the fastest way to shoot yourself in the foot.

Our Double Loop Value Selling tools and methods make sure your teams don’t default to discounting, and that they can defend your value with confidence, clarity, and commercial logic.

And to ensure nothing gets missed in the preparation phase, we use our Value Touchdown methodology — a structured, practical way to prepare for customer meetings and negotiations so your team walks in ready, sharp, and impossible to surprise.

Because hunters who prepare well don’t just take the shot — they land it.

Because real hunters never walk into the forest empty.

A successful hunt isn’t about handing a rifle to anyone who can walk and hoping for the best. It’s about using your resources efficiently , knowing where the prey is, and tracking it with discipline.

That’s where strict, proactive opportunity management comes in —
CRM-supported, transparent, and brutally honest about what’s real and what’s wishful thinking.

Sales tools help your hunters stay efficient, organized, and ready —
so when it’s time to take the shot, everything is exactly where it needs to be.

And because hunting takes time, focus, and energy, you should cut down internal meetings and admin chaos during hunting season. Nothing kills the hunt faster than internal noise.

We help you use your resources in a targeted, efficient way —
and make sure that when you pull the trigger,  your shot hits.

Because even great hunters fail in the wrong territory.

A serious hunt always raises one big question:
Where exactly are you hunting — and who else is out there?

You’re not the only one on the prowl. Distributors and agents are hunting for you.
At least… they should be.

If the hunting spirit or the right equipment is missing in your channels, it’s time to rethink your hunting grounds and redesign your go-to-market setup.
Digitalization is forcing you to do this anyway.

Our Distributor Checklist and Role Optimizer help you systematically review your distributor network and clarify who should play which role in creating and capturing value for your end customers.

We help you to decide with whom you should collaborate more strategically and where you are better off with a more transactional relationship.

And of course, we support you in steering the hunt — with clear responsibilities, clean governance, and consistent performance monitoring.

Because hunters win when they know their territory. And when their partners actually hunt with them.