In today’s industrial B2B markets, pricing pressure is everywhere. Commodities feel it. Specialties feel it. Solutions feel it.

And if you don’t manage pricing with discipline, clarity, cross-functional support, and the right tools, your margins will evaporate faster than you can say “special discount.”

Nothing has a bigger impact on your profitability than your pricing. Reason enough to finally get it right.

Double Loop Pricing brings strategy, execution, and monitoring together — supported by the internal functions that actually create your added value.

We design and implement your business-specific pricing toolbox — tailored to commodity, specialty, or solution businesses. We train your teams. We coach Marketing and Sales. We align the loops.

With our pricing dashboards, you get real-time, daily insights into price realization and price impact — instead of waiting for the next monthly report and hoping for the best until then.

Thereby, we turn pricing from a defensive reaction into a disciplined, proactive value-capture engine.

You’ll be surprised how much untapped pricing potential is hiding in your business — and how much simpler and more profitable pricing becomes when all functions finally play on the same team.

In the chemical industry, four out of five companies still use cost-plus pricing.
Which means they’re leaving massive differentiation and profit potential on the table — and gifting their margins to their customers.

Double Loop Pricing changes that.

We help you tackle your pricing challenges by designing and implementing your business-specific pricing toolbox plus a BI-powered pricing dashboard for your commodity, specialty, or solution businesses.

You select from a full arsenal of powerful pricing approaches — and we make them fit your reality: Value Pricing, Supply & Demand Pricing, Competitor Pricing, Pricing psychology, Price execution & monitoring, strategic and tactical pricing levers.

And we align all internal functions across both loops so pricing becomes a value-centric discipline, not a last-minute firefighting exercise.

But let’s be honest: a fool with a tool is still a fool.

That’s why we also train and coach your pricing managers and your price deciders in Marketing & Sales in:

• Understanding your real pricing power,
• Pricing strategy,
• Pricing methods (Value Pricing, Transactional Pricing, Supply & Demand and Competitor Pricing, Solution Pricing),
• Value Pricing Deep Dives incl. AI usage,
• Price differentiation,
• Service pricing,
• Risk management incl. formula pricing,
• Price & approval processes,
• Internal and external price & value communication,
• Price monitoring & controlling,
• Pricing governance & pricing guidelines.

Double Loop Pricing makes sure your teams know exactly what value you deliver — and how to capture it.

Where price positioning meets pricing power.

A meaningful pricing strategy starts with one simple question:
Where do you want to play? Premium? Mid-market? Economy?

If you don’t decide your price positioning, the market will — and you probably won’t like the result.

Next comes your market environment: Depending on the level of commoditization, you need to choose the pricing methods and tools that actually fit your business, your people, and your culture — instead of blindly copying what others do.

A strong pricing strategy also requires a brutal, honest understanding of your pricing power in each market.
Where can you lead?
Where should you follow?
Where do margins matter more than volume — or vice versa?

And then there’s price differentiation.
If your current differentiation has “grown naturally” over the years, chances are high that it’s inconsistent, risky, and full of hidden leaks.

Time to rethink it — systematically and profitably.

We help you answer all these questions and turn them into a clear, practical pricing strategy that guides your price deciders and strengthens your value capture — every day.

Your pricing toolbox — powerful, practical, and built for your business.

We help you design and implement a business-specific pricing toolbox that actually fits the way your markets work — and the way your people work.

Choose from a full range of powerful tools — Value Pricing, Supply & Demand Pricing, Competitor Pricing, Transactional Pricing, and more — and we tailor them to your business model, your customers, and your degree of commoditization.

We build your toolbox with Sales, not against them.

By involving your sales teams from the very beginning, we make sure your pricing tools are practical, trusted, and applied in the real world — not buried in a folder nobody opens.

And we keep the toolbox as simple as possible, but as powerful as necessary.
Because a complex toolbox nobody uses is worse than having no tool at all.

The result?

A pricing toolbox your teams understand, believe in, and actually use to capture the value you create.

Sell the price — instead of selling by price.

Price execution isn’t one-size-fits-all. Specialty businesses need value stories, strategic negotiations, and premium positioning.  Commodity businesses need discipline, process, and razor-sharp volume–margin thinking.

Most companies live somewhere in between — switching playbooks depending on product, market, or customer.

Different worlds. Different mindsets. Different rules.
We help your teams master all of them.

Our business-specific Negotiation & Value Selling trainings prepare your people to recognize — and fully leverage — their pricing power.

They learn how to defend pricing logic, challenge discount demands, and negotiate value with confidence.

With our Surfshop pricing tools, your teams set and defend prices more effectively and understand the profit impact of every move. 

And we support value and price communication across all media, so customers understand not just what they pay — but why.

Double Loop Price Execution makes sure your prices hold — and pay off.

If you can’t see it, you can’t manage it.

You can’t manage pricing properly if you don’t measure price execution and its impact on profits, margins, volumes, and your overall pricing structure.
Full stop.

That’s where tools like Price–Margin Monitoring, Price Scatterplots , Margin Deviation Analysis, and order-level price tracking make a real difference.

We design and customize CLIK-based pricing dashboards that pull data directly from your ERP system and give you all the insights you and your price deciders need — in one place, in real time.

Always up to date. Every day. Not three weeks later. Not after the next monthly report.

You get the analysis when you need it, not when the reporting cycle decides you can have it.

Say goodbye to static reports. Say hello to pricing transparency, discipline, and daily control.

Your margins will thank you.

Clear roles. Clear processes. Clear decisions. Stronger margins.

Whether you have dedicated pricing managers or not, one thing is non-negotiable:
your pricing organization, processes, and responsibilities must be crystal clear.

If nobody knows who decides what, you don’t have governance —
you have chaos. And chaos is expensive.

Your targets, incentives, and bonus programs must match your pricing strategy, not contradict it. (If you reward volume while asking for margin, guess what people will optimize for.)

Internal pricing guidelines give your teams the clarity they need to make pricing stick — and to ensure you operate 100% in line with antitrust rules.

We help you strengthen your entire pricing organization:

• roles & responsibilities,
• pricing processes,
• approval flows,
• escalation logic,
• incentives,
• and overall pricing culture.

And we make sure your pricing stays smart, disciplined, and fully compliant — across both loops.

Because the best pricing strategy in the world is useless if nobody knows how to execute it.