Everyone’s talking about sustainability — few can sell it.

Right now, it’s one of the last big levers to stand out in crowded markets. For commodities, it can even be a gamechanger — turning “just another product” into a differentiated and preferred solution.

Meanwhile, your customers are already moving. Procurement teams are rolling out supplier programs and tying buyer incentives to sustainability targets. They’ve realized they won’t move the needle without tackling Scope 3.1 and engaging their supply base — and that means you.

So now’s the time to use sustainability as what it still is: a source of differentiation, margin, and pride.

And that won’t happen if only a few experts understand it. Marketing and Sales need to own this differentiator and tell the sustainability story in a way customers actually care about — credible, confident, and commercial.

But let’s be clear: the window of opportunity won’t stay open forever.

Once regulation and industry standards turn sustainability into a hygiene factor, you’ll be competing on price again — just with greener packaging and higher effort.

Sustainability is more than a buzzword — but too few Marketing and Sales teams truly own the topic and actively sell it in their customer interactions.

Our Selling Sustainability programs make your teams fluent in what really matters: Scope 1–3, TfS, SBTi, circularity, and how your customers actually benefit from your solutions and sustainability initiatives.

We help your Marketing and Sales teams create sustainability insights on customers and competitors — combining traditional research with AI-powered analysis. Based on a sustainability segmentation of your customer base, we help them uncover new differentiation potential in your sustainability solutions and programs, even in commoditized markets.

Your teams learn to create and capture value with sustainability — in markets where many still believe you can’t make money with it. They’ll apply Value Selling, Solution Selling, and the Challenger Sale where each fits best, because there’s no one-size-fits-all way to sell BMB, low-PCF products, circularity solutions, or resource-efficiency enablers.

We work with your real examples, cases, and business-specific role plays — so people don’t just talk about sustainability, they practice selling it.

Because the smartest way to unlock differentiation and margin potential is simple: show with confidence how your sustainability solutions work — and how they create value for your customers.

We combine the latest sustainability frameworks with the proven sales methods that make them work in practice.

Our Selling Sustainability trainings include:

• Sustainability fundamentals & vocabulary: Scope 1–3, key subcategories, PCF standards, SBTi, TfS — and what really matters in your customers’ industries
• Sustainability solutions: from BMB and low-PCF products to circularity and resource-efficiency enablers — tailored to what’s relevant for your business
• Creating customer insights for Selling Sustainability: including hands-on exercises for your own markets and applications
• Customer sustainability segmentation: understanding how to sell sustainability to different customer types and maturity levels
• Understanding sustainability as an industry value-chain topic: connecting upstream and downstream perspectives
• Selling methods for sustainability: applying Value Selling, Solution Selling, and the Challenger Sale where they fit best
• Creating Value Selling pitches and arguments: turning sustainability benefits into pricing power and commercial value
• Case #1 – Trade Show Pitch: a business-specific role play to tell your sustainability story in 20 seconds
• Deep Dive – Value Selling for Sustainability: creating tailored Value Cards and quantifying customer impact
• Case #2 – Negotiation Role Play: defending and growing margins with sustainability arguments in real-life situations

Each training is tailored to your business reality and designed around your own priorities, products, and customer cases.

Because talking about sustainability doesn’t move markets — selling it does.