Chemvalue Academy Marketing & Sales Chemicals & Ingredients Conference 2026

Double Loop and ValueBizbooster – https://valuebizbooster.com – are launching a new conference format for Marketing, Sales, Pricing, Value Selling, Commercial Excellence, AI and Sustainability in the chemical and ingredients industry.

On October 1–2, 2026, the first Chemvalue Academy Marketing & Sales Conference 2026 will take place in Frankfurt am Main, Germany — a deliberately small and focused conference format for commercial leaders and experts from the chemical and ingredients industry.

The initiative is jointly driven by Double Loop and Dr. Steve Laborda / ValueBizbooster. The goal is to create a space for real, practical exchange: industry-only, without sponsor parades, vendor-pitch festivals or generic conference theatre.

Why this conference?

The European and German chemical and ingredients industry is facing significant commercial challenges: weak demand, overcapacity, pricing pressure, increasing competition, new sustainability requirements and the question of how AI can be used effectively in Marketing, Sales and Pricing.

At the same time, in many conversations with customers and peers from the industry, we have heard that there is renewed demand for a dedicated Marketing & Sales exchange format for chemicals and ingredients.

This is exactly where the new conference comes in.

The event will bring together commercial decision-makers to discuss practical answers to today’s key questions:

• How can companies build and defend pricing power?
• How can Value Selling succeed in markets with strong pricing pressure?
• How can Commercial Excellence become truly effective in difficult market conditions?
• How can sustainability move from obligation to differentiation and value capture?
• What role can GenAI and Agentic AI play in Marketing, Sales, Pricing and Value Selling?

Small. Sharp. Industry-only.

The conference is deliberately not designed as a large mass event. The focus is on real cases, open discussions, round tables, networking and practical ideas that participants can take back into their own businesses.

Confirmed contributions already include:

Dr. Torsten Katz, BASF SE
Value Selling at BASF: Two Practical Cases from the Gas Treatment Business

Florian Böhm, LANXESS
Next Level Operational Pricing — Build the foundation before you chase the AI hype

Daniel Cho, Philips Healthcare
Philips Monitoring as a Service: The evolution of pricing models in healthcare

Further contributions on Sustainability, AI in Marketing & Sales and Value Selling are currently being finalised.

Optional workshop: GenAI and Agentic AI for Value Selling & Pricing

On the second conference day, an optional interactive workshop will be offered:

Boosting Value Selling and Value Pricing with GenAI & Agentic AI

The workshop will explore how GenAI and Agentic AI can support commercial teams in real industrial B2B cases — from research and value proposition development to value quantification, pricing and customer-specific communication.

First insights into ValueWE, Double Loop’s Agentic AI solution for Value Selling and Pricing, are also planned.

Who should attend?

The conference is designed for commercial leaders and experts from the chemical and ingredients industry, especially from:

Marketing & Sales, Pricing, Commercial Excellence, Business Management, Key Account Management, Value Selling, Sustainability, as well as AI and transformation roles with commercial responsibility.

Early Bird until August 15

The Early Bird is available until August 15, 2026.

Conference only: €980
Conference + optional GenAI / Agentic AI workshop: €1,230

You can find all information and registration details here:

We look forward to an intense, practical and open exchange in Frankfurt.

Small. Sharp. Industry-only.
That’s the idea.