ai for b2b sales & marketing
Practical. Structured. Commercially relevant.
AI is here to stay — and it’s already rewriting the rules in B2B marketing and sales.
From GenAI for smarter research and sharper messages to Predictive AI for lead scoring, win-probability, pricing, and churn prediction — the potential is insane.
Everyone talks about AI.
We use it to create commercial advantage.
Our AI offering is built specifically for complex industrial B2B environments — grounded in Value Selling, pricing logic, and cross-functional collaboration.
We help your Marketing & Sales teams to turn AI into real results —
not random prompts.
What our AI Support is all about
No hype. No prompt circus. No AI tourism. We don’t train your teams to “play with AI”.
We integrate AI where it actually matters. From efficiency in daily work to quantified Value Selling cases and negotiation preparation, we embed AI into real commercial workflows.
– Better preparation
– Stronger value cases
– Sharper negotiation strategy
– Smarter pricing logic
Structured.
Method-driven.
Margin-focused.
Because AI without commercial logic is just expensive entertainment.
How We Turn AI Into Commercial Advantage
Our AI Portfolio for Industrial B2B
ValueOS™ — The AI-Powered Value Selling Operating System
ValueOS™ transforms technical features into:
- Customer-specific value drivers
- Quantified business impact
- Case-specific value calculators
- Stakeholder-specific value propositions
- Customer-ready value stories
Value Selling delivered in hours instead of weeks or months.
Built on Double Loop’s proven Value Selling methodology and implemented as a structured, modular AI workflow — not generic prompting.
ValueOS™ acts as a virtual AI colleague for cross-functional teams.
Result:
Credible value cases.
Stronger price realization.
Less discounting.
Scalable Value Selling.
AI Foundations for Industrial Marketing & Sales
For teams that want to use AI professionally in daily work.
We train your people to:
- Use GenAI for research & competitive insights
- Craft outreach & value messages
- Structure proposals
- Improve preparation quality
- Increase efficiency without losing control
Hands-on. Business-specific. Immediately applicable.
Advanced AI for Real Value Selling
Train your Value Selling teams to use AI to:
- Quantify business impact
- Build value calculators
- Structure argumentation
- Prepare stakeholder-specific communication
- Strengthen pricing logic
Designed for experienced sales & marketing professionals who want to boost Value Selling to protect your margins.
AI for Negotiation Preparation
Prepare negotiations with AI:
- Objection anticipation
- Stakeholder mapping
- BATNA development
- Argument stress-testing
- Negotiation simulation and rehearsal
- AI coaching & feedback
Walk in better prepared than your competitor.
What’s Next?
AI evolves fast.
So do we.
New modules are already in development — especially at the intersection of AI, pricing, and sustainability selling.
