DOUBLE LOOP SALES TRAINING & Coaching
Invest where margins are made — or given away
Even the best sales strategy fails without consistent execution.
Selling is a performance discipline — it’s about mindset, methods, and mastery in every customer interaction.
And in today’s complex B2B markets, the stakes are higher than ever:
customers are better informed, purchasing is more professional, and price pressure is relentless.
One weak moment at the customer interface can cost you margin, credibility, or the deal.
That’s why sales teams need more than product knowledge. They need business acumen, negotiation strength, and the ability to create and communicate value under pressure — consistently, confidently, and across both loops.
Because in the end, sales performance isn’t about what you know — it’s about what you do when it counts.
We train sales teams to win profitably by creating and capturing value — instead of chasing deals.
What Double Loop Sales and Commercial Training is all about
From strategy to impact — We make sales and commercial excellence work.
Our Sales Training and Coaching programs help your teams sharpen their commercial edge, build confidence in tough discussions, and translate strategy into day-to-day results.
We focus on practical tools, real-life cases, and measurable impact — not abstract theories.
All our trainers bring 15–20+ years of real business experience in industrial B2B markets such as chemicals and ingredients, ensuring that every session is grounded in reality, not textbook theory.
And because learning should fit your business, not the other way around, we deliver across all formats:
• In-person workshops and classroom sessions for deep interaction and teamwork,
• Remote online trainings for distributed and hybrid sales teams, and
• Fully digitalized self-learning modules — interactive, story-driven, and engaging like a Netflix series.
We don’t just train skills — we build lasting commercial capability that protects your margins and drives profitable growth.
Our Sales Training & Coaching Portfolio
We train and coach your sales teams on various topics. Always business specific and down-to earth. See here for examples…
Pricing & Profit and
Business Acumen
Many salespeople underestimate how their decisions impact profit and Return on Capital Employed.
Our training builds true business acumen: how pricing drives EBIT, why contribution margins matter more than volumes, and why plant utilization and idle capacity costs are irrelevant for price
decisions.
Available in-person, remotely, or as digital, interactive self-learning modules.
Basic Negotiation
Skills
Our practical, business-specific negotiation training builds the fundamentals for confident, structured negotiations.
Participants learn Active Listening, smart questioning, the Harvard Concept, BATNA, negotiation power, and how to close deals effectively.
The training includes industry-specific cases and role plays.
Available in-person, remotely, or as digital, interactive self-learning modules.
Advanced Negotiation
Skills
When negotiations get tough, the basics aren’t enough.
This training strengthens your ability to stay calm under pressure, deal with difficult people, and counter unfair tactics.
Participants learn to manage emotions, steer dynamics, and protect value even in high-stakes situations.
Available in-person.
Deep Dive Negotiation
Psychology
Negotiation is psychology. This training strengthens self-awareness, communication, and resilience through a full MBTI® application and business-specific negotiation role plays. Participants learn to adapt to different personalities, stay calm under stress, and apply behavioral pricing insights such as anchoring and other price perception effects.
Available in-person, remotely, or as digital, interactive self-learning modules.
Preparing Negotiations:
Value Touchdown
If you don’t prepare, prepare to fail. Most negotiations are lost long before they start.
Our Value Touchdown concept gives sales teams a structured approach to prepare their real cases: from customer and competitor analysis to stakeholder mapping, strategy design, value argumentation, power assessment, and concession planning.
Participants apply the method directly to their own negotiations, turning preparation into profit.
Available in-person, remotely, or as digital, interactive self-learning modules.
Remote &
Hybrid Selling
B2B selling has gone hybrid — and there’s no going back. Today’s customers expect seamless digital interactions and straight-to-the-point online meetings and workshops.
Our Remote & Hybrid Selling training helps sales teams master every channel: in-person, remote, and digital, including building trust, remote negotiation and Value Selling, and using tools like video conferencing and digital whiteboards. Participants also learn to rethink and digitalize their customer journeys to boost sales efficiency.
Available in-person, remotely, or as digital, interactive self-learning modules.
Social Selling
Social media is now an essential part of B2B customer journeys and modern B2B sales processes — from first contact to long-term engagement.
Our Social Selling training shows commercial teams how to use LinkedIn, Sales Navigator, and AI-powered tools to build visibility, trust, and relevance with key decision-makers.
Participants learn how to create impactful content, expand their networks, and automate parts of their outreach while staying authentic and personal. The result: more qualified leads, stronger relationships, and higher conversion.
Available in-person or remotely.
Remote and In-Person Presentation Skills
Our training helps participants define clear objectives, build a strong storyline, design impactful slides, prepare mentally, and develop confident delivery skills.
We address the differences between remote and in-person delivery — from setup and body language to camera presence and audience engagement.
Participants learn to make presentations engaging and interactive, especially online, using digital whiteboards and tools in MS Teams, Zoom, or Webex. Customized exercises ensure practical application — for confident, impactful presentations on stage or on screen.
Available in-person.
Thinking Like a Buyer — Selling Like a Pro
Successful salespeople understand how buyers think.
This training helps participants step into the purchaser’s shoes — to see what truly drives professional buyers, how they manage their portfolios, and where your products fit.
Participants learn to separate real needs from tactics, understand how purchasing measures success, and sell value instead of price. We explore buyer logic, decision processes, and negotiation behavior through realistic and business specific B2B cases.
Available in-person, remotely, or as digital, interactive self-learning modules.
Account Planning
and KAM
Most salespeople don’t love doing account plans — until they see how powerful they can be.
Our Account Planning & KAM training turns account plans from a paperwork exercise into a strategic weapon for selling ideas internally and growing customers and profits.
Participants learn to build insight-based strategies, set priorities, and align their organization behind a clear account storyline. We focus on thinking, not templates — from customer challenges to business potential and action planning. The result: account managers who design, present, and defend strategies that drive results.
Available in-person or remotely.
Value Selling
Trainings
Our Value Selling trainings help sales teams move beyond features and price to focus on customer impact and measurable value.
Participants learn to uncover real needs, quantify value, and communicate it convincingly — from first contact to final negotiation.
They work on real, business-specific cases and apply their learnings in customized negotiation role plays. Whether the goal is to defend margins, strengthen relationships, or boost pricing power, Value Selling delivers results.
Available in-person, remotely, or as digital, interactive self-learning modules.
Selling Sustainability
Trainings
Our Selling Sustainability trainings help sales teams turn sustainability from a reporting topic into a value driver.
Participants learn to translate sustainability frameworks (Scope 1–3, PCF, SBTi, TfS, etc.) into customer value and strong commercial arguments.
They research customer and competitors using AI and other tools, apply sustainability segmentation, and work on real, business-specific cases. Through practical exercises and negotiation role plays, they learn to sell sustainability by applying Value Selling, Solution Selling, or the Challenger Sale.
Available in-person or remotely.
Sales Leadership Support and Training
Spreadsheets don’t lead people — leaders do.
Our Sales Leadership programs help sales managers turn targets into teamwork and pressure into performance.
We cover leadership communication, team motivation, and performance coaching — always practical, never textbook. Each program is customized and typically built around the Myers-Briggs Type Indicator (MBTI®), a powerful lens for understanding leadership styles, team dynamics, and selling behavior.
Available in-person or remotely.
