Where internal collaboration meets customer impact.
We call it Double Loop
Your customers will only feel the value when your internal value creators (R&D, Technology, Production, Supply Chain…) are aligned with your customer-facing teams. If the Internal Loop and External Loop don’t sync, value gets lost: in silos, handovers, assumptions, and “not-my-job” thinking.
We fix that.
We align your teams, cut through the silo noise, and anchor it all in your culture.
The result?
- More customer value
- Stronger commercial impact
- Higher margins
- Teams that actually work together
No drama. No politics. No consultant theater. Just progress across both loops.
Double Loop Services
Training. Coaching. Implementation. Results.
We help industrial B2B companies — especially in chemicals and ingredients — create, communicate, sell, and capture customer value. Online, offline, hybrid. With your people, in your reality.
Our Double Loop training, coaching, and implementation services include:
- Value Selling
- Pricing & Value Capture
- Selling Sustainability
- Sales Training & Coaching
- Marketing Excellence
- GenAI for B2B Sales & Marketing
- Sales Hunting
- Key Account Management
We’re active in all major regions, supporting global, regional and local teams.
We started in 1998 as a spin-off from RWTH Aachen. In 2020, we sharpened our focus and relaunched as Double Loop Dudes.
More experience. Sharper focus. Bigger impact.
Dr. Ralf Schmidt
Double Loop Founder
what sets us apart
Why work with Double Loop?
Working with Double Loop means working with a partner who understands your business, your customers, and your daily reality. We turn complex topics into commercial impact and help your teams put value creation, Value Selling, and value capture into practice.
If you want buzzwords, look elsewhere. If you want real commercial impact, practical tools, and sharp execution, tailored to your business — that’s what we deliver.
- 20 Dudes. Zero egos.
- 450+ years of real B2B marketing & sales experience.
- Deep industry roots: chemicals, ingredients & manufacturing.
- Training + implementation → methods that work and stick.
- No one-size-fits-all. No buzzword bingo.
- Practical, hands-on, down-to-earth teamwork with your people.
Our DNA:
We do it like Dudes.
In Easy Rider, Wyatt (Peter Fonda) explains to his cellmate (Jack Nicholson) what “dude” really means:
“Dude means nice guy; dude means a regular sort of person.”
That spirit defines how we collaborate: at eye level, informal and honest, approachable and down-to-earth, hands-on and pragmatic — and always in strong, long-lasting partnerships.
We don’t just create concepts; we make them work with your people across both loops.
Because business is people. And it’s simply more effective when it’s fun.
What we stay away from
What you won’t get from us
And before you scroll any further: here’s what you won’t get from us — not now, not ever:
- Consultancy powerpoint avalanches packed with theory, but no impact
- One-size-fits-all training
- Complex frameworks you’ll never use
- Transformation theater
- Endless corporate fluff
- Big egos
Because we’re just Dudes, making things work.
Get in touch!
If you want to know more about us and our services, contact us. We would be pleased to make your loops spin, to create additional value for you and your customers. And to make sure that you capture the value with your pricing.
