Years of Commerical Excellence experience
Dudes & Dudettes
Years of experience in the Chemical Industry
Our Approach to your business

We call it Double Loop

Creating, communicating, selling and capturing value in your customer interactions can only be successful, when the value creators in your “internal departments” such as R&D, Technology, Production or Supply Chain Management (Internal Loop), are well aligned with the customer facing parts of your organization (External Loop).

Because value creation, value communication, value selling and value capture just doesn’t happen working in silos. By also taking your business culture into consideration, we help you on your continuous journey through both loops, ensuring a seamless cross-functional collaboration and alignment, optimizing the value to your customers and maximizing your margins.

Our Offer

Double Loop Services

By linking marketing & sales excellence with business psychology and business culture, we support our industry partners in the chemical sector and other B2B manufacturing businesses in creating, communicating, selling and capturing customer value. Online and offline.

Our digital and offline Double Loop services include training, coaching and consultancy in the areas of Marketing Excellence, Pricing, Key Account Management, Sales Development and Enablement as well as supporting organizational and cultural change.

Having started in 1998 as team steffenhagen, a spin-off of the RWTH Aachen University, we have more than 25 years of experience. In 2020 we took the COVID-19 crisis as an opportunity for sharpening our profile and relaunching our services as Double Loop Dudes.


We do it like dudes.

In Easy Rider, Wyatt (portrayed by Peter Fonda) explains to his cellmate (portrayed by Jack Nicholson) the definition of “dude”: “Dude means nice guy; Dude means regular sort of person.”

This is the essence of how we collaborate with our customers: at eye-level, informal, honest, approachable, down-to-earth, hands-on, pragmatic, practical and in strong, long-lasting partnerships.

We go beyond concepts and numbers: We make things work with your people across both loops.

Because business is people. And it’s fun working with us.

Get in touch!

If you want to know more about us and our services, contact us. We would be pleased to make your loops spin, to create additional value for you and your customers. And to make sure that you capture the value with your pricing.