Publications

Here is a small selection of our articles and whitepapers.

If you are interested in more specific topics or more details, please get in touch with us. We can easily support you with more content on value creation, value communication, value selling and value capture in the chemical sector and other B2B manufacturing industries.

Hybrid Selling
        

See how you can enable your sales force to succeed in the new hybrid world of sales after the pandemic.

  

Double Loop Whitepaper

Double Loop Account Management

Journal of Business Chemistry article on “Account Management 2.0: From Silo Thinking to Integrated Account Development”

Journal of Business Chemistry 

The 6 myths of commodity pricing

We thought time has come to do away with some time-honoured traditions that unfortunately still drive too many managers in commodity businesses… 
 

team steffenhagen whitepaper

Marketing & Sales after COVID-19

A summary of what can we expect in Marketing & Sales in the chemical industry and other manufacturing B2B sectors. And how can we cope with it.
    

Whitepaper presentation

Get in touch!

If you want need more material on our services, please get in touch with us. We would be pleased to support you with more content on value creation, value communication, value selling and value capture in the chemical sector and other B2B manufacturing industries.