Our Double Loop Services
Our Double Loop coaching, training, and consultancy power up your value creation, value communication, Value Selling, and value capture — hands-on, grounded, built for real business, and focused on impact.
No overengineered frameworks. No juniors in fancy suits. Just Dudes who make things work and get sh*t done.
Double Loop Value Selling
Still selling on product features and price? In today’s B2B markets, that’s a straight road to the Land of Shrinking Margins.
Our Value Selling programs shift teams from what you sell to why it matters — outcomes, impact, and measurable value. Using tools like our Value Cards, Value Quantification, and Unique Value Proposition Design, we help your teams translate features into customer results and capture a fair share of the value.
No theory marathons — we work with your cases, your customers, your numbers to start your Value Selling journey. It’s hands-on, AI-powered, and the best defence against pricing pressure.
Selling Sustainability
Sustainability is everywhere — but few can actually sell it. Our programs make your teams fluent in what really matters: Scope 1–3, TfS, SBTi, circularity, and how customers benefit from your solutions.
We help marketing and sales uncover real differentiation potential, even in commoditized markets — powered by AI-driven insights, sustainability segmentation, and hands-on practice with your own business cases.
Your teams learn to create and capture value with sustainability, using Value Selling, Solution Selling, and the Challenger Sale where they fit best. This will help
your teams turn sustainability into a credible, value-based story that will protect and increase your margins.
Double Loop Sales Training & Coaching
From First Contact to Closing the Deal – and Everything In Between: Selling today isn’t what it used to be — pricing pressure is up, customers are hybrid, and buyers know the playbook. That’s why our sales trainings prepare your crew for rough seas — hands-on, fast, and built for real-world challenges.
Whether it’s Hybrid or Social Selling, Negotiation Skills & Psychology, Presentation Skills, or Understanding the Purchaser — we train your teams on their business cases: customized,
practical, and coached with purpose by our dudes with 20+ years of real B2B sales experience. Because sales excellence isn’t learned from slides — it’s forged when the wind shifts and you still close
with a smile.
GenAI in B2B Marketing & Sales
Everyone’s talking about AI — but too few actually use it professionally.
Our program demystifies AI for sales and marketing pros and shows how to turn it into a real advantage to boost sales efficiency. We start by building a shared baseline: what AI is, what it can do, and how to use it in your daily sales work.
Then we make it practical — using GenAI to craft outreach messages, uncover customer and competitor insights, prepare negotiations, support your Value Selling cases, and design proposals.
It’s hands-on, real, and fun. Your teams learn something new, try it out, and walk away confident to apply it — with curiosity and a smile.
Double Loop KAM
Double Loop Key Account Management helps you tackle the real challenges of KAM — silo thinking, weak collaboration, lack of innovation, and too little customer centricity or strategic direction.
We coach Key Account Managers to make their strategies truly strategic — not just templates filled with copy-paste ideas. In our Account Plan Challenge and other formats, we align KAMs, Sales, and internal functions on strategies, priorities, and investments that actually fuel growth.
By bringing the value creators in your organization’s “engine room” into sync with your key account teams, you’ll boost value creation, communication, selling, and capture with your most important accounts. Because great key account management doesn’t fill boxes — it creates impact.
Double Loop Pricing
Pricing is the most powerful profit lever you’ve got — yet too many companies treat it like a cost-plus accounting exercise. We don’t. From pricing strategy to price determination, price execution and price and profit monitoring, we help you turn pricing into a competitive weapon.
With smart methods, tools, and training, customized BI dashboards, and hands-on coaching, we make your pricing teams sharper and your salespeople braver. Whether it’s Value Pricing, Commodity Pricing, or Solution Pricing, we’ve got the tools (and attitude) to make it work.
Because pricing isn’t about guessing what customers will pay — it’s about giving them every reason to pay more and making it happen.
Double Loop Marketing Excellence
Our Double Loop Marketing Excellence support is your anti-silo management program — for rethinking, creating, and communicating customer value that actually works in practice and makes the most of digital opportunities.
We train, coach, and mentor your marketing teams to build and implement strategies, business models, segmentations, and unique value propositions that don’t just look good in PowerPoint — they deliver.
Together, we align your marketing efforts across the organization and focus them on what really matters: your customers’ needs and their willingness to pay.
Because great marketing doesn’t talk about value — it creates it.
Double Loop Sales Hunting
In many industrial B2B markets, overcapacity, price pressure, and fierce competition make growth harder to catch than ever. That’s why our tailor-made hunting programs and tools help your teams find and win real opportunities — instead of waiting for them to appear.
We reignite the hunting spirit and skills of your sales force to secure growth in challenging markets. Our programs combine practical methods, tools, and training to help your teams hunt for opportunities in existing accounts, uncover cross-selling and pricing potentials, and spot new or even lost business.
Because in tough markets, true hunters don’t wait for better times — they create them.
There is more to discover …
We can support your value creation, value communication, value selling and value capture in many more ways than described here.
Just get in touch with us if you have any specific needs or interests.
Double Loop dudes
What makes us and our service delivery unique
No fancy titles. No inflated egos. Just Dudes who know their craft.
We turn marketing & sales methods into results — not homework. We simplify, clarify, challenge, get things done and make them stick. Meanwhile, consultants drown you in frameworks you don’t need, and the “one-size-fits-all” trainers keep teaching concepts they’ve never applied in your industry.
Our Experience
With 20 Dudes and 450+ years of combined experience in B2B Marketing & Sales, we know industrial business inside out — especially the chemical and ingredients industry.
From global giants to hidden champions, from commodities to specialties: we’ve seen the patterns, fixed the problems, and know what works in your world.
If you want generic advice, Google it. If you want industry-proven Marketing & Sales that actually moves the numbers — talk to our Dudes and Dudettes.
We Make Things Work
We don’t admire problems — we fix them.
Silo thinking, internal politics, unclear ownership, weak customer centricity? We’ve seen it all.
Our Double Loop approach cuts through the noise. It aligns Marketing, Sales, and everyone else who matters around one thing: creating and capturing value — together.
The result? More effectiveness, more efficiency, more customer impact, more margins. And more fun.
Less drama. More progress.
Change That Sticks
Change only works when people want to make it work.
That’s why we don’t force generic “best practices” onto your business culture. A cactus won’t grow in the Arctic — and your teams won’t buy into concepts that don’t fit their reality.
We drive mindset change by adapting to your business, your people, and your actual challenges — not with textbook psychology, but with practical, human sense.
Because when people understand the value, they make it stick.
Our Dudes & Dudettes
Our people are the secret sauce. No big egos. No corporate theater. No consultant attitude.
Just down-to-earth Dudes who respect your teams, speak their language, and get things done with them.
We work cross-functionally, challenge constructively, and keep things practical — which is why our clients treat us like partners, not consultants.
And yes: it’s actually fun to work with us.
Get in touch!
If you want to know more about us and our services, contact us. We would be pleased to make your loops spin, to create additional value for you and your customers. And to make sure that you capture the value with your pricing.
